ZERO GRAVITY CLOTHING
FALL/WINTER 2021 DEBUT LAUNCH COLLECTION
Dragon – The symbol of power, strength, and good luck in East Asian Culture. It is also the symbol of wisdom and strength in the Orient. The dragon is used in some of our clothing to represent how one attains power, strength, and wisdom to learn more about themselves and their personal growth when defying the norm.
Some designs on our first collection have messages relating to our slogan, “Defy the Norm.” Two designs, one from the hoodie and one from the t-shirt, have the word “Defy” and “Norm” on the sleeve.
DEFY THE NORM
Ever had moments where you had to follow certain societal norms that you disagreed with or moments where you had a strong passion or an interest you have been afraid to pursue? Zero Gravity, and its slogan, Defy the Norm, encourages people from all backgrounds to not be afraid and instead to be unique and to be yourself to stand out from the crowd and defy the norm.
Zero Gravity was founded by a group of fashion enthusiasts with the goal to make Zero Gravity the next worthwhile streetwear brand. Zero Gravity prides itself on targeting the young adults with something for everyone from different fits to different styles, with a great focus on quality and comfort.
The name “Zero Gravity” comes from the definition of how normal force is the upward force perpendicular to the surface that an object contacts, which means it is opposing gravity. In other words, it could be explained as one going against the norm.
Our ultimate goal to our consumers is with our definition of Zero Gravity and Defy the Norm in mind, it will help motivate them to grow confidence amongst themselves to step out of their box and do whatever and whenever they want while setting their own limits. Zero Gravity is more than just a clothing brand name. It is about the meaning behind our name and what our designs represent. The main purpose of our brand is to spread positivity and look dope at the same time!
QUALITY, COMFORT & TRULY PREMIUM
Zero Gravity Clothing focuses highly on the quality, comfort, and the print of the clothing.
Hoodies are made from 80% cotton and 20% polyester to achieve a soft yet sturdy feel to allow the hoodie's longevity. We fleece brush every interior of our hoodies in order to achieve a soft feeling.
T-shirts go for a somewhat oversized fit to attain a relaxed fit within oneself. When looking deeper into the meaning of an oversized fit, to defy the norm, we want consumers to feel comfortable yet confident in themselves before making the next big right choice in their life.